Fake It Till You Make It: Why Faking Confidence Can Sometimes Get You Further Than Trying to Build It

Self-confidence—it can be elusive, even for those who seem to have it all together. I often find myself inspired by the confidence my husband exudes. His unwavering belief in himself opens doors that might remain closed to others. I’ve been picking up a few lessons from him along the way.

 

Confidence is the magic key that unlocks doors, fuels ambitions, and paves the path to success. Yet, many of us don’t naturally possess that self-assured glow. Beneath the surface, we struggle with insecurities, self-doubt, and uncertainty.

According to research, there isn’t a specific “self-confidence gene” that anyone can be born with. While children with naturally resilient or optimistic temperaments might display early signs of confidence, it’s only part of the equation. Genetics do influence traits like assertiveness or fearlessness, which can contribute to a person’s confidence, but confidence is primarily learned and developed through experiences, environment, and mindset. This is encouraging because it means confidence is not a fixed trait—regardless of where you start, there’s always room for growth and improvement.

This is a plus for people like me. I was a very timid child growing up—rarely speaking in class and hardly participating in games. I remember my dad once jokingly asking me to get my shoes dirty, just so he could have something to brush when I got home. I think that being a middle child may have played a role, but I can’t fully blame it on that. Interestingly, things shifted when I got to university. My confidence soared, that a friend once jokingly said, “The sun doesn’t rise and set on your face, you know.” Touché! Still, I sometimes waver in my confidence.

The common advice given is to build self-confidence from the inside out, but that can take time—sometimes more time than you have. What if you need to make a presentation tomorrow? You can’t wait a month to build confidence. This is where the concept of "faking it" comes in, and surprisingly, it can be just as effective, if not more so, than the traditional path of gradually cultivating genuine confidence.

The Power of Perception

Confidence, whether genuine or faked, often hinges on perception—yours and others'. The way you present yourself directly influences how you’re perceived. If you carry yourself with assurance, people tend to believe you’re competent, even if you’re still sorting out self-doubt internally. By "faking it," you signal to others that you’re confident and capable, leading to opportunities, positive feedback, and validation. These external affirmations can, in turn, bolster your internal sense of confidence, creating a positive loop that eventually turns fake confidence into the real thing.

Faking Confidence Doesn’t Mean Being Inauthentic

Let’s be clear: faking confidence isn’t about pretending to be someone you’re not or lying about your capabilities. It’s about adopting a mindset that you *can* handle challenges, even if you’re unsure at first. Think of it as a performance technique—channeling the energy and mindset of someone who feels in control. This allows you to act from a place of empowerment rather than hesitation, helping you step into situations where self-doubt might normally hold you back.

Action Breeds Confidence

One of the biggest barriers to building confidence is overthinking. Constantly analyzing your skills, knowledge, or past experiences can paralyze you from taking action. On the other hand, faking confidence propels you into action despite those fears. Even if you don’t feel ready, taking that leap often reveals that you’re more capable than you initially believed. The experience of tackling a challenge, succeeding (or learning from failure), and receiving positive reinforcement builds real confidence faster than endless preparation ever could.

The Social Benefits of Faking It

Social situations are where “faking it” truly shines. Whether you’re at a networking event, giving a presentation, or engaging in a difficult conversation, the ability to project confidence—even if you’re inwardly nervous—can make a significant difference. Confident people are seen as leaders; they’re more likely to be trusted, listened to, and respected. In these moments, what matters isn’t whether you *feel* confident but whether you can *project* it. Once others treat you like you’re confident, you start to believe it yourself.

Fake Confidence as a Tool for Growth

It’s important to note that “faking it” should be a tool, not a permanent state. The goal is to eventually grow into the confidence you’re projecting. Think of it as a bridge: You start by faking it, but as you gain experience, skills, and positive reinforcement, you cross over into genuine confidence. Over time, you’ll rely less on “faking it” because you’ll have the self-assurance that comes from knowing you’ve succeeded before and can do so again.

Conclusion: Confidence Is Both Built and Borrowed

While authentic confidence is the ultimate goal, the ability to “fake it” can be a powerful catalyst to get you there. By temporarily borrowing the confidence you haven’t yet fully cultivated, you give yourself the chance to step into opportunities that might otherwise have passed you by. Over time, the line between fake and real confidence blurs, leaving you stronger, more capable, and ready to take on the world.

So, the next time you’re tempted to sit something out because you don’t “feel ready,” take a deep breath, stand tall, and go for it. You might just find that faking it gives you the boost you need to make it.

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